2018 | Repositioning Strategy

This project aims to convey the concept that "you are more than just one ideal" and that you have the ability to embrace multiple identities. It juxtaposes two contrasting environments, such as running in the outdoors, and seamlessly transitions into a more relaxed social setting. By incorporating the element of the logo, we have created an enchanting ambiance that reflects a sense of magic.

Team Members

Roberta Lor, Bobbie Galvin, Jinuk Lee