Transforming Your Everyday


2018 | Repositioning Strategy

This project aims to evoke the idea of “you are more than just one ideal”. You have the power to transform yourself into two or more identities. I have taken 2 opposing environments like running in the outdoors and created a transition into a more casual social environment. By icorboating the element of the logo we have been able to reflect an almost magical ambience.

Team Members

Roberta Lor, Bobbie Galvin, Jinuk Lee